Looking at management theory sites like this one makes you realize the true goal of management: to reprogram your brain. ?Most people don?t like change because they don?t like being changed,? the site?s author writes in between weird charts and highlighted buzzwords. In other words, the ?continous revolution? of business processes really involves changing your employees themselves, not just the way they work. Books like or The Unshackled Organization: Facing the Challenge of Unpredicability are designed to tell managers how to create more malleable employees. Reading these breathless blurbs, one gets the sense that managers ought to be pushing change even when it?s not particularly necessary ? just to win employees? acceptance of change and the submissiveness that comes with it.
It?s all part of how corporations are ?colonizing and redefining our private, inner world? to make us ?more pliable employees and consumers,? as Madeleine Bunting writes. (Scroll down past all the stuff about the pop group to get to the management theory stuff.) Corporations want to supplement their business logic with ?emotional logic? to capture the hearts of consumers, but also of their own workers.