What’s wrong with Veronica?
So it’s only a few episodes into the new season of Veronica Mars, but it’s not too soon to start asking: what happened?
The good news is, VM’s ratings are up over last year, although it’s still not exactly a runaway hit and the network hasn’t given it a full season yet.
The bad news is, well, almost everything else. The new arrangement of the theme tune? Aaack! The weird “aerie Tuesdays” interlude where women who supposedly represent the viewers trade soundbites like, “I’d like to see more romance,” or “puppies are nice”? Double aaack!
But more than that, the storylines have seemed kind of, well, flat, so far. The mystery-of-the-week plots have been kind of uninvolving and not very noir. The bigger plot arc, the head-shaving rapist, wasn’t in last week’s episode at all.
I’ve been rewatching the first season of VM, and I’ve really been struck by how dark it is. At the start of the season, pretty much everybody hates Veronica. She’s a social outcast at school and she reacts by getting tough and making people regret fucking with her. It’s not a very “aerie Tuesdays” kind of story. I know that the storyline has moved on since then but I sort of miss the bleakness.
More seriously, the overarching theme of VM season one was class warfare. It wasn’t an undercurrent, it was the subject of the show. Neptune, CA is the town without a middle class. If you live there, you’re either a mega-rich person, or you work for a mega-rich person. Given that America as a whole is moving the same direction, it was a powerful theme that offered a lot of barbed insights.
Season two tried to take this theme in a really interesting direction, with the ballot initiative to incorporate Neptune. Neptune isn’t actually a town, it’s just an unincorporated region of Balboa county. Its unofficial mayor, county supervisor Woody Goodman, wants to incorporate only the wealthy part and leave the poor part out. That way, you don’t have to provide any public services to the poor residents, let alone give them a vote. In one episode, one of Veronica’s teachers discussed the fact that Palo Alto, home of Stanford University, did the same thing: incorporate the rich part, leave out the poor part. (The poor part, East Palo Alto, incorporated in 1983.)
But the Neptune incorporation measure failed, and that was the last we’ve heard of class struggle in Neptune. And now Veronica’s at Hearst College, which offered her a scholarship but appears to have mostly wealthy students. Weevil, the former motorcycle gang leader, is working there as a maintenance guy but seems to be turning into the comic relief.
In a way, I almost wish Veronica had gone to Stanford, her first choice college, instead. Maybe having a new stomping ground would have given her some interesting material. And she could have explored the difference between East Palo Alto and Palo Alto.

I’m right there with you. I’ve heard that the writers want this season to have a different format from seasons past – more MOTW and fewer big plot arcs. I think it’s a mistake. Last season’s arc didn’t work, granted, but not because it lasted too long. The emotional investment Veronica had in the mystery of Season I was missing in Season II, and it’s even more glaringly absent in Season III. The Aerie Girls are just salt in the wound.
[...] We got our show back, at least for one episode. As I wrote before, Veronica Mars has been floundering in its third season. Weak plots, somewhat over-the-top humor, and a Veronica-versus-the-feminists storyline that got on my nerves. Plus the class war subtext of the first two seasons seems to be gone. The storyline of the first nine episodes involved Veronica investigating a campus rapist who dosed women with GhB and shaved their heads. But for a while there, it turned into the shrill feminists throwing around false accusations, and in one case actually faking a rape for some reason I’m not sure of. [...]
Well, right on about the third season, but the part about Palo Alto would be more convincing if it were, you know, true.
Their teacher introduces Palo Alto, “Home to Stanford University [...] [B]efore the whole dot-com craze began, Palo Alto was a diverse community [...] When they incorporated, they effectively put up a wall between the economic classes.”
But Palo Alto didn’t incorporate during the “whole dot-com craze,” it incorporated in 1894, when the entire area was by all accounts mostly orchards and farmland. What’s now East Palo Alto wasn’t included, but not out of any desire to exclude the riffraff, but probably because it was part of a different county. And, lastly, Palo Alto isn’t home to Stanford University per se: Stanford is an unincorporated area adjacent to Palo Alto. Go figure.
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